How to Pitch Parametric to Your Clients

← Learning Center / Sales

6 min read

The one-sentence pitch: "When a storm hits your area, you get paid — automatically, no claims process, no adjuster."

The 3-step conversation:

1. Surface the gap: Ask your client what happens to their revenue when weather keeps customers away, even if there's no physical damage. Most traditional policies don't cover this.

2. Introduce the trigger: Explain that parametric coverage pays based on a weather event, not a damage claim. "If wind exceeds 74 mph within 30 miles of your location, you receive $X in 48 hours."

3. Frame the value: Speed + certainty + no deductible friction. Compare it to their current claim experience.

Common objections:

  • *"What if the trigger fires but we're not affected?"* → Basis risk is real; address it upfront. For most clients with weather-sensitive revenue, the risk is worth the certainty.
  • *"Is this real insurance?"* → Yes. Parametric products are written by admitted carriers and reinsurers. ParaSure connects your client to a marketplace of specialized carriers.
  • *"How do I know the weather data is accurate?"* → Use independent, government-verified data sources (NOAA, Open-Meteo) — not the insurer's own data.

    • Access AI tools to act on what you've learned. Create a free ParaSure broker account →

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